2025 BMW 3-Series Review, Pricing, and Specs
BMW is a German company known for its premium cars and motorcycles, marketed under brands like BMW, Mini, and Rolls-Royce. It is celebrated for engineering, luxury, and performance, often positioning itself as an "ultimate driving machine". The company has a long history dating back to 1916, originally producing aircraft engines before transitioning to car manufacturing in 1928. 5
Company overview
Brands: Markets vehicles under the BMW, Mini, and Rolls-Royce brands, and motorcycles under the BMW Motorrad brand.
Headquarters: Munich, Germany.
Production: Produces vehicles in Germany, the United Kingdom, the United States, Brazil, Mexico, South Africa, India, and China.
History and legacy
Founding: Founded in 1916, with its early history focused on manufacturing aircraft engines.
Automotive expansion: Became an automobile manufacturer in 1928 after acquiring Fahrzeugfabrik Eisenach.
Motorsport: Has a significant history in motorsports, particularly in touring and sports cars.
Key characteristics
Brand identity: Positions itself as a provider of "sporty-looking luxury cars" with an emphasis on the driving experience.
Innovation: A history of innovation, including introducing features like steering wheel controls for audio and cruise control in the 1990s, inspired by Formula 1 technology.
Sustainability: Places a clear focus on sustainability and resource conservation in its vehicle development.
Production model: Employs a customer-oriented production system where the customer's order determines the production process.
Product details
Model lineup: Offers a wide range of vehicles, from sedans and coupes to sports activity vehicles, and includes petrol, diesel, plug-in hybrid, and fully electric options.
Performance models: Has a dedicated line of high-performance vehicles under the "M" brand, known for their driving dynamics and everyday usability
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